top of page


A Vegan Directory for Vegan Businesses, Bloggers and Campaign Groups

Animal Aid

Animal Aid: Defending Animals Through Campaigning and Education

Founded in 1977, Animal Aid is one of the longest-running and most influential animal rights organizations in the United Kingdom. With a mission to expose and end the abuse of animals across various industries, Animal Aid has been at the forefront of raising awareness and driving positive change for animals through hard-hitting campaigns, undercover investigations, and educational initiatives.

One of Animal Aid's most significant contributions has been their groundbreaking undercover investigations, which have shed light on the harsh realities of animal agriculture, experimentation, and other forms of exploitation. Their covert footage from farms, slaughterhouses, and laboratories has played a crucial role in exposing the cruelty that animals endure behind closed doors. These investigations have sparked public outrage, influenced policy changes, and inspired countless individuals to adopt a compassionate, plant-based lifestyle.

In addition to their investigative work, Animal Aid actively campaigns against various forms of animal cruelty. Their efforts have targeted issues such as factory farming, the fur trade, animal experimentation, hunting, and the production of foie gras through the force-feeding of ducks and geese. Through lobbying, protests, and public awareness campaigns, they have challenged societal norms and advocated for stronger legal protections for animals.

Education is another pillar of Animal Aid's work. They produce a wide range of educational materials, including publications, videos, and online resources, to inform the public about the ethical, environmental, and health implications of exploiting animals. Their VivaHealth clinic, established in 2003, promotes plant-based diets and provides support to individuals transitioning to a vegan lifestyle.

Animal Aid's commitment to veganism is deeply rooted in their belief that animals deserve to live free from harm and exploitation. They actively promote a compassionate, plant-based lifestyle as the most effective way to reduce animal suffering and create a more sustainable and ethical world. Their advocacy efforts extend to encouraging businesses, institutions, and governments to adopt policies that support plant-based options and reduce the demand for animal products.

Over the years, Animal Aid has played a pivotal role in shaping public discourse around animal rights and inspiring individuals to make compassionate choices. Through their tireless efforts, they have exposed cruelty, challenged industries, and empowered people to make positive changes for animals. As a leading voice in the animal rights movement, Animal Aid continues to be a driving force for creating a more just and compassionate world for all living beings.

Vegan Directory Mailing List


bottom of page