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The Latest Vegan News on Animals, Health & the Environment

Q2 2020 Sees Major Growth and Expansion of Vegan Vitamin Product Lines

By Global Vegans

Q2 2020 Sees Major Growth and Expansion of Vegan Vitamin Product Lines

Future Kind, the vitamin company especially for vegans, flexitarians and reducetarians, has announced an expanded line of vitamin products will be introduced throughout the summer and available for purchase in North America. The line includes 100% vegan versions of Super Greens, Omega-3, Liposomal Vitamin C, Organic Vegan Protein, Vegan Collagen Booster, and Vegan Iron.

According to Shaun Cunningham, Future Kind Co-Founder and CEO, “Interest in a plant-based lifestyle continues to increase, as does consumer demand for vegan products. A report published in Research and Markets revealed the global vegan food market could reach $31.4 billion by 2026, which is exciting. So we’re positioning ourselves to support this trend and deliver evidence-based products that contain the essentials people really need, to make plant-based nutrition a little easier.”

The company currently produces a highly successful multivitamin which is specifically formulated for vegans who may not be getting the nutrients they need from a plant-based diet, but don’t want the additional ingredients contained in a traditional multivitamin. These non-vegan filler ingredients include gelatin, carmine, artificial colors, pepsin, and caprylic acid.

Some of the most influential medical institutions in the world have addressed the need for vegans to focus on certain nutrients such as Vitamin B-12, Vitamin D and Omega-3 fatty acids, to name a few. In a recent article, the Mayo Clinic stated, “The more restrictive your diet is, the more challenging it can be to get all the nutrients you need.”

To develop vitamins specifically suited to vegans and those on diets that limit their intake of animal protein, Future Kind worked with some of the industries’ top scientific and medical professionals such as dieticians, physicians, cellular chemists, and vitamin formulators.

Discussing the need for vitamins for those on varying levels of a plant-based diet, Co-Founder Eliot Cunningham explains, “Many vegans believe they get everything they need from plants, but that can be next to impossible unless you enjoy eating handfuls of dirt or have an algae processing plant in your backyard.” Cunningham adds, “Luckily that’s where vitamins specifically geared to vegans and those limiting their animal protein intake come in, but deciding which to take is often confusing.”

Registered Dietician Nutritionist and Health & Fitness Expert Whitney English addresses that need by stating, “Future Kind is the first supplement of its kind to offer just the essentials—Vitamin B12, Vitamin D and Omega-3 fatty acids—in a form and dose that is ideal for vegans, those on a vegetarian or flex diet, or anyone exploring eating less meat as many have been, especially during COVID-19.”

Specifically addressing the need for Vitamin B-12 supplements in a vegan diet, Colleen De Bellefonds in Women’s Health magazine writes, “Not getting enough (Vitamin B-12) can put you at risk for a specific type of anemia that can eventually lead to nervous system damage. Signs of deficiency can include fatigue, tingling, speech or memory impairment, and difficulty with balance.”

The company recently introduced Vegan Sleep and Magnesium vitamins as well as Vegan Iodine and will continue to debut new products throughout 2020 and beyond. “We want to have our vitamins and supplements accessible globally with an accessible price point without sacrificing quality or sustainability”, states Eliot Cunningham.

Eliot adds, “One of the things we’re most proud of is how simple we have made this for those on a plant-based diet. Vegans already have to make a greater number of choices about their diet than omnivores do. Choosing a dietary supplement shouldn’t be a process as well.”

Future Kind products are:
Made in the USA
100% vegan and cruelty-free
Third-party tested
Eco-friendly packaged in 100% post-consumer recycled materials
Money back guaranteed for 60 days
Available for purchase at

Price is $30/$25 for a subscription (1-month supply)
Created to boost and sustain energy, strengthen immunity, reduce “brain fog” and improve mood.

Additionally, a portion of Future Kind profit is donated to charities that align with their ethos—animal, planet and people.

Founded in 2018, Future Kind is a vegan vitamin company started by vegans for vegans. The company’s products are all made in the USA, 100% vegan and cruelty-free. They also care about the environment which is why they are the only vegan supplement company to use 100% recycled and recyclable packaging.

Understanding the need to provide nutritional supplements for anyone on a plant-based diet, founders Shaun and Eliot Cunningham developed a multivitamin that includes nutrients often missing in vegan diets like Vitamin D, Omega-3 fatty acids and Vitamin B12 while leaving out many unnecessary ingredients found in other multivitamins on the market. Follow Future Kind @wearefuturekind.




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