by Laurence Cousin
For 100 years CARTIER has been using the panther's beauty, elegance and charismatic power while becoming a legendary jeweler.
In 2012 Cartier's profits increased more than 30%, and the brand and their parent company made over €2 billion in profit.
Today, the panther family is made up of the most threatened large cat species in the world. Despite this, panthers are often seen as a low conservation priority. Fewer than 70 individuals of the Amur leopard or "panthère de l'Amour" remain in the world.
Panthers and Leopard are now extinct in 6 of their former countries. There were approximately 1 million animals in the world's population at the beginning of the 20th century, but the current estimate is under 150,000.
Please sign my petition, and help ask Cartier to be a hero for endangered and threatened panthers around the globe by pledging at least 1% of their sales to panther habitat conservation! Panthers will not survive without our help!
While there is no single "Panther" species, four members of the Panthera family of big cats need conservation help immediately:
African leopard Panthera Pardus in the wild: total estimated 50,000 individuals (WWF)
Amur leopard Panthera Pardus Orientalis in the wild: total estimated 70 individuals (WWF)
Snow leopard Panthera Uncia in the wild : total estimated 4,080-6,590 individuals (WWF)
Jaguar Panthera Onca in the wild: total estimated 10,000-15,000 individuals (WWF)
These species need Cartier's support and assistance, and have also clearly been a critical inspiration to the brand. Sign the petition, and help urge Cartier to be heroes for big cats!